Imagine having all your marketing ducks in a row and a detailed roadmap to follow for the first 3 months and beyond. While your competition is scratching their heads about how to promote themselves, you're implementing a research-driven strategy right out of the gate.
In this intensive 4-to-6-week consultation, Hydrate works closely with you to gain a deep understanding of what your opportunities are, and then creates a path forward with clarity and purpose toward the realization of those opportunities through brand alignment and marketing strategy.
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There are a lot of components and moving pieces to your online presence, including your website performance, Google Business profile, social media platforms, LinkedIn profile, Google reviews, and local citation listings. In order to have your marketing optimized for lead conversion and customer acquisition, they all need to be accurate and running smoothly. In this comprehensive audit, we'll review them all and make recommendations for improvements that will align your online presence with the quality of your products and services.
The Gap Analysis is an affordable strategy tool that lets you detail your current marketing activities and compare them with what you could/should be doing. Here's how it works; you fill out the Gap Analysis worksheet and then send it back to us. We add recommended activities that you can begin in order to fill the gap and maximize the effectiveness of your marketing strategy and tactics. Then we review it together and make moves. If you're after some quick wins to raise the bar, this is a good way to start. 
The Marketing Hourglass is an expanded representation of the customer journey. The 7 steps of the hourglass represent each stage of the journey. At each stage your prospect or customer has specific needs, wants, and desires that we'll uncover and detail. Then we'll match each stage of the journey to your marketing assets so that you'll be prepared to guide visitors through the journey to become customers and evangelists. It's all about giving people what they need, when they need it. 
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