Strategy First

The ultimate assessment and planning project to get your marketing strategy off on the right foot. 

TOPA

The Total Online Presence Audit will examine your online presence and recommend updates.

Gap Analysis

This fun tool will help you align your current marketing efforts with recommended strategies for growth.

Marketing Checkup

This free tool is designed to guide you through a personal assessment of your marketing activities.

Marketing Hourglass

We'll detail your target market's activities in the buyer's journey and align your marketing to nurture them along.

Competitor Review

We'll take an in-depth look at your best competitors and assess their social media,  website, positioning, and core messaging.

Success Selling

Learn how to listen to the needs of your ideal client and win them over with a story of transformation. 

Core Messaging

We'll help you create the primary message you deliver about the unique way in which you solve problems.

Our Marketing Strategy Services

Strategy First Engagement

Your roadmap to marketing strategy & activity planning

Imagine having all your marketing ducks in a row and a detailed roadmap to follow for the first 3 months and beyond. While your competition is scratching their heads about how to promote themselves, you're implementing a research-driven strategy right out of the gate. 

In this intensive 4-to-6-week consultation, Hydrate works closely with you to gain a deep understanding of what your opportunities are, and then creates a path forward with clarity and purpose toward the realization of those opportunities through brand alignment and marketing strategy.

 

Schedule a meeting!

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What a Strategy First Engagement Includes:

  • 3 key 1-hour meetings with the Hydrate Marketing team.
  • Conduct 5 customer/stakeholder interviews to gain perspectives on core positioning and core brand promise.
  • Conduct 5 team member/board member interviews to gain internal perspective.
  • Conduct competitive research for 3 competitors to produce high-level summaries for differentiation and positioning.
  • Develop customer personas for targeted messaging delivery optimization.
  • Create an editorial strategy around core messaging.
  • Create a roadmap of suggested tactics for each stage of the customer buying journey: know, like, trust, try, buy, repeat, and refer.
  • Create a marketing activity plan and content calendar by quarter with emphasis on lead generation and growth tactics.
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Total Online Presence Audit 

There are a lot of components and moving pieces to your online presence, including your website performance, Google Business profile, social media platforms, LinkedIn profile, Google reviews, and local citation listings. In order to have your marketing optimized for lead conversion and customer acquisition, they all need to be accurate and running smoothly. In this comprehensive audit, we'll review them all and make recommendations for improvements that will align your online presence with the quality of your products and services. 

Show me the TOPA!

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Demystifying Your Brand Persona

Defining your company’s brand persona is a crucial step toward your overall success. It will help you reflect your true values and unique qualities in every detail of your company’s messaging. 

This is necessary in today’s competitive market considering 61% of consumers are more likely to buy from companies that deliver unique content. 

Click here to read our blog and learn more about what a brand persona is, why you need one, and how to establish your own.  

Marketing Gap Analysis

The Gap Analysis is an affordable strategy tool that lets you detail your current marketing activities and compare them with what you could/should be doing. Here's how it works; you fill out the Gap Analysis worksheet and then send it back to us. We add recommended activities that you can begin in order to fill the gap and maximize the effectiveness of your marketing strategy and tactics. Then we review it together and make moves. If you're after some quick wins to raise the bar, this is a good way to start. 

Let's talk about sales!

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Marketing Hourglass Consultation

The Marketing Hourglass is an expanded representation of the customer journey. The 7 steps of the hourglass represent each stage of the journey. At each stage your prospect or customer has specific needs, wants, and desires that we'll uncover and detail. Then we'll match each stage of the journey to your marketing assets so that you'll be prepared to guide visitors through the journey to become customers and evangelists. It's all about giving people what they need, when they need it. 

Let's talk about leads!

free assessment of your online presence