Case Study:

Stave Puzzles

Located in Norwich, Vermont, Stave Puzzles handcrafts the finest wooden jigsaw puzzles in the world. They have been bringing fun, challenge, and togetherness to families and friends since 1974.

Each wooden jigsaw puzzle is meticulously hand-cut, one piece at a time, by a skilled crafter. No computers, no high-tech. One saw, one cutter—that's it. Using lots of imagination and a little bit of magic, Stave Puzzles handcrafts each puzzle piece by piece using precision jigsaws with blades no wider than an eyelash. There's no other puzzle in the world quite like a Stave, and there's no other experience like solving one. The fun isn't just what's inside the box—it's everything about Stave.

Hydrate Marketing was hired to work with Stave on growing general awareness and customer and prospect interactions through social media marketing and digital advertising, and by integrating campaigns with their already effective email marketing and website development.  

We work closely with the Stave team to plan and implement their marketing strategy with social media marketing and digital advertising to bring in new customers, engage with their current customers, drive web traffic and consumer engagement, suggest periodic updates to their website, and manage and monitor all social media platforms as well as their Google Analytics, all by using inbound and outbound marketing methodologies.

Also, social media advertising, especially retargeting, is used to drive traffic to Stave's e-commerce website during the company's rare downtimes. Plus, we monitor their Google Analytics traffic to see where their advertising and interactions have been most effective. This has enabled us to develop more thorough campaign plans and improve targeting, which improves their ROI. So far, the most meaningful piece of the partnership has been sharing Stave's story to a wider audience than ever before.

We've seen a great increase in social media engagement, event attendance, website traffic, and target audience awareness. Stave's social media follower counts have grown as well, from 560 to over 4,520 on Instagram and from 2,050 to over 3,500 on Facebook. While growth in numbers is important, we also helped Stave identify their target personas through examining demographics and psychographics. We then worked to attract these exact audiences to Stave's social profiles. By providing relevant users with valuable content on social media, we're inspiring more consistent puzzle orders.