Despite the rumors you may have heard, email marketing isn't dead. How do we know? Because it continues to prove its ability to deliver measurable results. According to Forbes, email marketing delivers the highest ROI of all marketing channels – $42 back for every dollar you spend.
Did you know that only 3% of buyers are active buyers? Active buyers are ready to purchase and are searching for the company that can best meet their needs.
That means that 97% of buyers are passive buyers. They're in the early stages of the buyer's journey and still investigating solutions to their problems. That's why it is crucial that companies produce helpful content that positions them a resource for prospective buyers in this early stage, and that guides buyers through the subsequent stages of the buyer's journey.
Do you ever hang up a Zoom call and think, “Wow, I’m exhausted?” That can be a hard thought to come to terms with. Many of us used to live much more active lifestyles than we do now, so why is a conversation over video chat draining our energy? Believe it or not, Zoom fatigue is a real thing with actual scientific causes!
Have you ever seen a post about a product that convinced you to press “add to cart” only to realize it was a friend who had shared this compelling content to social media? That’s UGC! User-generated content, or UGC for short, is brand related and voluntarily created/shared by said brand’s customers. This content can take the form of images, videos, blogs, podcasts, and more. UGC is incredibly authentic because it is usually created in the exact moment that a customer has been made happy by a product or service. It shows an individual’s genuine appreciation for a brand, meaning any claims made about the product/service are likely to be credible.
It’s no secret that most consumers research products and services before turning from prospect to customer. What they most want to hear about are experiences other people have had with a company. According to Planet Marketing, 90% of people check out what their peers are saying about a business first, then decide if they’d like to interact further. Also, 72% of people said they will only interact with a business that has positive reviews. Why is this?
If you’re looking for new email marketing software, you’re probably wondering why there are so many options, and most importantly, which one will work best for your company. Well, each service offers a lot of the same basic features, but they also specialize in different tools, capabilities, and integrations. Like anything in marketing, you must consider your goals, strategy, and audience in order to make an informed decision. Choosing the right email marketing software for your company is less about which one is superior and more about which one is the best match for you.
Many businesses have started posting Instagram Stories on a regular basis, as they should! Over 500 million people use the feature every day. Because this content disappears after 24 hours, its style and format are usually more casual than a traditional social media post. This can be off putting if your company is trying Stories out for the first time and you’re used to presenting yourself very professionally online. Take a breath. It’s okay, and actually recommended, to show your company culture and prove your authenticity on social media. Stories are a great place to do this because the content is ephemeral.
The initials ESG refer to the factors used to measure the environmental and ethical impact of investing in a company. The “G” stands for governance, corporate governance to be exact. A trend within the group of investors who care about the systems, structures and policies governing a corporation is investing in more women-owned and women-led businesses.