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Why You Need to Incorporate Paid Social Media into Your Marketing Strategy

You may have heard some marketers say that organic social media is dead. As is often the case, the truth is a lot more nuanced and complex than a simple statement like that. This is good news for those of us who have spent years pouring time and creative energy into social media accounts for our companies. Spoiler alert: it was not a waste! But first, let’s backtrack with some simple definitions of both organic social media and – what we all came here to talk about – paid social media.

5 Ways to Do SEO Like a Pro

In the age of the Empowered Buyer, it’s crucial to make it easy for your target audiences to find you online. These days, consumers are already halfway to making a purchasing decision before they reach out to you directly. This is because they are doing their research digitally, and therefore do not need to contact you immediately. 

Unlock the Power of Content: 5 Strategies to Engage & Convert Leads

In today's digital landscape, where competition is fierce and attention spans are fleeting, businesses must harness the power of content marketing to stand out, attract leads, and drive conversions. But how do you create content that not only grabs attention but also resonates with your audience on a deeper level? Let's delve into five strategies that will help you unlock the potential of content to engage and convert leads.      

Using Your Website as a Marketing Tool

Have you ever looked at your business' website and wondered, "What is the point of this thing?" If so, you've probably got some work to do. A website should not be something that is built, published, and never touched again. If you think about it, your website serves several functions, such as attracting new leads, processing sales, and advertising your brand. One of the greatest ways a business can hurt themselves is by treating their website like an online brochure, instead of their strongest marketing asset. With that in mind, don’t you want a website that doesn’t just work, but works for you?

How to Optimize Your Facebook Profile

Much like your website, your business’s Facebook profile should be evolving and growing over time. This means consistent posting, interacting, updating profile information and links, and taking advantage of Facebook’s new features as they’re released. The Facebook algorithm is the driving force behind this. You want to connect with your audience and the best way to do that is to build out your profile and be present on the platform.

The Importance of Setting SMART Goals

Embark on a  productivity journey with SMART Goals – a concept commonly attributed to Peter Drucker's Management by Objectives. As you may have guessed, SMART is an acronym. Over the years, it has taken on many different meanings. Traditionally, a SMART Goal is Specific, Measurable,  Attainable, Realistic, and Time-bound.

Brand Alignment

Is it time to revisit your brand? There are a lot of reasons why companies endeavor to do this, including new leadership, evolving product and service offerings, changing consumer expectations, the competitive landscape, unclear positioning, and lack of internal/external focus and clarity. Because branding often encompasses more than just your visual identity, a great way to begin the process is with a brand discovery and alignment project.       

Why Rebrand?

If you’ve been considering a rebrand for your company, the first question to ask yourself is, “Why?” For these efforts to be successful and worthwhile, you must have a good reason to begin and a strategy that guides you throughout the entire process. There’s no need to change simply for the sake of changing.    

Something to Love: Brand Wisdom from Grace Slick

Recently, I Googled, “What is a brand.” I do this periodically to see the opinions on branding that are floating around the Internet at any given time. This answer popped up: “A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.” We can thank the smart folks at Investopedia for that pithy definition.  

Brand Positioning

These days, most markets are absolutely saturated with options. This makes it difficult for brands to stand out from their competitors, and for consumers to make the right decision about which products and services are best suited for their needs. One action you can take to solidify your company’s place in the minds of your target audience is to create a brand positioning statement that describes exactly what it is that makes you different.