First impressions matter—and in marketing, those impressions often come from your brand’s visual identity. From logos to colors to typography, design does more than catch the eye—it communicates. In summary, great design builds trust, boosts recognition, and sets your business apart. Here’s how…
If you’ve been using Google Analytics for years, you might have felt somewhat lost when Google Analytics 4 (GA4) replaced Universal Analytics (UA). While GA4 offers powerful new capabilities, it also has a learning curve. So, what’s changed, and how does it impact your ability to track and measure your marketing success? Let’s break it down.
The topic of artificial intelligence (AI) is inescapable. As a marketer, I hear about new AI-powered tools or related platform updates almost weekly. A while back, the pressure to learn what the hubbub was about finally got to me. After all, some alarmists were saying robots might be coming for my job!
You can do anything for 20 minutes, right? How about if you use those 20 minutes to log into LinkedIn, engage your network, grow awareness of yourself, promote your company, and expand your list of valuable contacts?
Canva can be a great tool for creating quick and repeatable designs for your business or organization. One feature we love is the “Brand Kit.” It allows you to easily access all your brand assets for effortless visual consistency across various applications. Keep reading to learn how to set yours up!
In 2025, the marketing landscape is more data-driven than ever before. Yet, the way we collect and utilize that data has undergone a seismic shift. With the phase-out of third-party cookies and the rise of privacy-first approaches, zero-party data has emerged as a crucial pillar of effective marketing. Here’s what you need to know about this transformation and how we can adapt to stay ahead.
Developing marketing personas is foundational in creating strategies that resonate with your audience. Personas represent your ideal customers, helping you tailor your marketing efforts to attract the right leads. Here’s a brief overview of why you should create marketing personas and how to get started.
As we step into 2025, there’s no better time to revisit and refine our strategies for achieving personal and business success. One tried and tested method to drive focus and clarity is by setting SMART goals. First coined in 1981 by George T. Doran, SMART goals – an acronym for Specific, Measurable, Attainable, Realistic, and Time-bound – still offer a framework for turning aspirations into actionable plans.
If you’ve been considering a rebrand for your company, the first question to ask yourself is, “Why?” For these efforts to be successful and worthwhile, you must have a good reason to begin and a strategy that guides you throughout the process. There’s no need to change simply for the sake of changing.
The strongest brands don’t just sell – they tell a story that sticks. At the heart of every memorable brand is a message that resonates, inspires, and drives action. A well-crafted brand message isn’t just marketing jargon; it’s the backbone of how businesses connect with their audience and stand apart from the competition.
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