Would an Olympic diver jump into a body of water without first accessing their surroundings and, most importantly, deciding how they plan to hit the water? Of course not! At least, not if they want to protect themselves and their career.
Do you ever wonder how some brands have an uncanny ability to speak directly to your wants and needs? Their secret is that they’ve spent significant time researching their ideal customer. So, if you fall into their target audience they already know about your likes and dislikes before doing business together. You can accomplish this too! By mastering the art of identifying and understanding your audience, you’ll transform your marketing efforts from generic to magnetic, turning casual leads into loyal customers.
You may have heard some marketers say that organic social media is dead. As is often the case, the truth is a lot more nuanced and complex than a simple statement like that. This is good news for those of us who have spent years pouring time and creative energy into social media accounts for our companies. Spoiler alert: it was not a waste! But first, let’s backtrack with some simple definitions of both organic social media and – what we all came here to talk about – paid social media.
In the age of the Empowered Buyer, it’s crucial to make it easy for your target audiences to find you online. These days, consumers are already halfway to making a purchasing decision before they reach out to you directly. This is because they are doing their research digitally, and therefore do not need to contact you immediately.
In today's digital landscape, where competition is fierce and attention spans are fleeting, businesses must harness the power of content marketing to stand out, attract leads, and drive conversions. But how do you create content that not only grabs attention but also resonates with your audience on a deeper level? Let's delve into five strategies that will help you unlock the potential of content to engage and convert leads.
Have you ever looked at your business' website and wondered, "What is the point of this thing?" If so, you've probably got some work to do. A website should not be something that is built, published, and never touched again. If you think about it, your website serves several functions, such as attracting new leads, processing sales, and advertising your brand. One of the greatest ways a business can hurt themselves is by treating their website like an online brochure, instead of their strongest marketing asset. With that in mind, don’t you want a website that doesn’t just work, but works for you?
Much like your website, your business’s Facebook profile should be evolving and growing over time. This means consistent posting, interacting, updating profile information and links, and taking advantage of Facebook’s new features as they’re released. The Facebook algorithm is the driving force behind this. You want to connect with your audience and the best way to do that is to build out your profile and be present on the platform.
Embark on a productivity journey with SMART Goals – a concept commonly attributed to Peter Drucker's Management by Objectives. As you may have guessed, SMART is an acronym. Over the years, it has taken on many different meanings. Traditionally, a SMART Goal is Specific, Measurable, Attainable, Realistic, and Time-bound.
Is it time to revisit your brand? There are a lot of reasons why companies endeavor to do this, including new leadership, evolving product and service offerings, changing consumer expectations, the competitive landscape, unclear positioning, and lack of internal/external focus and clarity. Because branding often encompasses more than just your visual identity, a great way to begin the process is with a brand discovery and alignment project.
If you’ve been considering a rebrand for your company, the first question to ask yourself is, “Why?” For these efforts to be successful and worthwhile, you must have a good reason to begin and a strategy that guides you throughout the entire process. There’s no need to change simply for the sake of changing.
