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5 Reasons to Use Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports your website traffic and activity. The use of Analytics not only makes it easier for your business to understand how your website is working, or not working, but it also allows you to understand how your customers and prospects are engaging with the content on your site.

Using Your Website as a Marketing Tool

Have you ever looked at your business' website and wondered, "What is the point of this thing?" If so, you've probably got some work to do. A website should not be something that is built, published, and never touched again. If you really think about it, your website serves several functions, such as attracting new leads, processing sales, and advertising your brand. One of the greatest ways a business can hurt themselves is by treating their website like an online brochure, instead of their strongest marketing asset. With that in mind, don’t you want a website that doesn’t just work, but works for you?

The Impact of the Empowered Buyer

If you're in marketing or sales, you've probably noticed that the process of turning prospects into leads into happy customers has changed drastically over the past decade. What's with that? Well, the easier it becomes to access and efficiently use the internet, the more well-versed our prospects are becoming. What this means for sales and marketing departments is that our buyers are knowledgeable enough to feel in control of the selling process, and honestly, the power is in their hands in a lot of ways.

Top Tips for Email Etiquette

In the era of constant online communication, it can be quite easy to commit a social faux pas. When typing at a screen instead of talking face to face, people tend to "act" differently. The rise of social media has created a plethora of platforms for “cyber bullies” and “trolls” to anonymously criticise whoever and whatever they want from the safety and comfort of their own homes. What might surprise you, however, is that even people you communicate with for business purposes might not know how to conduct themselves online.

Taking Care of Business with Facebook Messenger

It has been said that social media messaging is becoming the new customer service call. That is because social networking is more personal than other online communication platforms, like email, for example. This newly preferred communication method is quite helpful when marketing your business because it’s more likely that you’ll get a customer’s real name, a few pieces of correct personal information, and even a picture of them from a social network than you would with a simple email address. So how do you carry the excellent service you’re used to giving in person and over the phone with you into the online world? 

The Importance of Setting SMART Goals

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.

Social Selling: The New Cold Call

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download. 

Who Should Monitor Social Media Within an Organization?

Monitoring your business’ social media presence is extremely important in today’s technology driven world. As it turns out, yesterday’s customer service call has become today’s customer service tweet–making it a public exchange. And although it is hard work and can be quite time-consuming, monitoring your social media channels is necessary in order to:

Don’t Leave Social Media Customers On Hold

You’ve been in this situation before: you have a problem that needs to be resolved and you make a phone call to customer service. You wait patiently, in the beginning, while the soothing music plays and the recording interrupts periodically to tell you that they’re experiencing heavy call volume.

Millennials Love Direct Mail

It seems like the question of the hour, or the last few years, is, “how do we connect with Millennials?” The infamous generation is seen as a group of young people who heavily rely on their parents for financial support, are addicted to technology, and don’t pay attention to anything for more than a few seconds. So, how do we communicate with an audience who isn’t interested in anything they can’t find on their phone? Your first thought probably isn’t direct mail, but it should be.