With the U.S. unemployment rate hovering at 3.8%, finding the right people for your business can be very challenging. Employers need to cover all bases in order to get the word out about their open positions. It’s not enough to court active searchers on Indeed, Monster, Glassdoor, LinkedIn, and in newspaper ads.
From a customer standpoint, Google My Business profiles are extremely helpful. They show up on the right hand side of your web browser when you search for a local restaurant, for example. The profiles are chock-full of information like phone numbers, locations, hours of operation, various social links, photos, and even customer reviews. Whether someone is looking for recommended restaurants in a new place, or they’ve just forgotten what number to call to make reservations at an old haunt, they’ll often consult a search engine to get this information.
If you’re in digital marketing, then you’re probably pretty comfortable using various forms of social media by now, particularly Facebook. Of course, the platforms are constantly changing so there is often new information to learn. For example, video posts have all but taken over Facebook. So, even if you have the basics of social down, it’s important to pay attention to industry news and take note of any important trends.
If you’re a fee-only fiduciary, there’s a pretty good chance that you’re already a member of The National Association of Personal Financial Advisors (NAPFA). If you aren’t already, we seriously recommend considering it! This organization offers many perks, such as the “Find an Advisor” feature on the NAPFA website. If you are a member, we highly recommend spending some time on your profile through the NAPFA website if you haven’t yet.
Google Analytics is a web analytics service offered by Google that tracks and reports your website traffic and activity. The use of Analytics not only makes it easier for your business to understand how your website is working, or not working, but it also allows you to understand how your customers and prospects are engaging with the content on your site.
Have you ever looked at your business' website and wondered, "What is the point of this thing?" If so, you've probably got some work to do. A website should not be something that is built, published, and never touched again. If you really think about it, your website serves several functions, such as attracting new leads, processing sales, and advertising your brand. One of the greatest ways a business can hurt themselves is by treating their website like an online brochure, instead of their strongest marketing asset. With that in mind, don’t you want a website that doesn’t just work, but works for you?
If you're in marketing or sales, you've probably noticed that the process of turning prospects into leads into happy customers has changed drastically over the past decade. What's with that? Well, the easier it becomes to access and efficiently use the internet, the more well-versed our prospects are becoming. What this means for sales and marketing departments is that our buyers are knowledgeable enough to feel in control of the selling process, and honestly, the power is in their hands in a lot of ways.
In the era of constant online communication, it can be quite easy to commit a social faux pas. When typing at a screen instead of talking face to face, people tend to "act" differently. The rise of social media has created a plethora of platforms for “cyber bullies” and “trolls” to anonymously criticise whoever and whatever they want from the safety and comfort of their own homes. What might surprise you, however, is that even people you communicate with for business purposes might not know how to conduct themselves online.
It has been said that social media messaging is becoming the new customer service call. That is because social networking is more personal than other online communication platforms, like email, for example. This newly preferred communication method is quite helpful when marketing your business because it’s more likely that you’ll get a customer’s real name, a few pieces of correct personal information, and even a picture of them from a social network than you would with a simple email address. So how do you carry the excellent service you’re used to giving in person and over the phone with you into the online world?