Did you know that over 50% of all consumers above the age of 12 listen to podcasts? Maybe you're a listener yourself! But why exactly has this content format become so popular?
Did you know that email delivers an astounding 3,800% ROI, making it one of the most effective marketing tools? Despite the emphasis modern marketers put on other digital tools, such as social media platforms, email has proven that it will stand the test of time. In fact, 78% of marketers saw an increase in email engagement in 2019, and that was before the overall use of digital communication channels increased during the coronavirus pandemic.
Did you know that only 3% of buyers are active buyers? Active buyers are ready to purchase and are searching for the company that can best meet their needs.
That means that 97% of buyers are passive buyers. They're in the early stages of the buyer's journey and still investigating solutions to their problems. That's why it is crucial that companies produce helpful content that positions them a resource for prospective buyers in this early stage, and that guides buyers through the subsequent stages of the buyer's journey.
Do you ever hang up a Zoom call and think, “Wow, I’m exhausted?” That can be a hard thought to come to terms with. Many of us used to live much more active lifestyles than we do now, so why is a conversation over video chat draining our energy? Believe it or not, Zoom fatigue is a real thing with actual scientific causes!
Have you ever seen a post about a product that convinced you to press “add to cart” only to realize it was a friend who had shared this compelling content to social media? That’s UGC! User-generated content, or UGC for short, is brand related and voluntarily created/shared by said brand’s customers. This content can take the form of images, videos, blogs, podcasts, and more. UGC is incredibly authentic because it is usually created in the exact moment that a customer has been made happy by a product or service. It shows an individual’s genuine appreciation for a brand, meaning any claims made about the product/service are likely to be credible.
It’s no secret that most consumers research products and services before turning from prospect to customer. What they most want to hear about are experiences other people have had with a company. According to Planet Marketing, 90% of people check out what their peers are saying about a business first, then decide if they’d like to interact further. Also, 72% of people said they will only interact with a business that has positive reviews. Why is this?
If you’re looking for new email marketing software, you’re probably wondering why there are so many options, and most importantly, which one will work best for your company. Well, each service offers a lot of the same basic features, but they also specialize in different tools, capabilities, and integrations. Like anything in marketing, you must consider your goals, strategy, and audience in order to make an informed decision. Choosing the right email marketing software for your company is less about which one is superior and more about which one is the best match for you.
Many businesses have started posting Instagram Stories on a regular basis, as they should! Over 500 million people use the feature every day. Because this content disappears after 24 hours, its style and format are usually more casual than a traditional social media post. This can be off putting if your company is trying Stories out for the first time and you’re used to presenting yourself very professionally online. Take a breath. It’s okay, and actually recommended, to show your company culture and prove your authenticity on social media. Stories are a great place to do this because the content is ephemeral.