Services & Solutions > Fractional CMO
When you’re scaling a business, marketing can quickly become a bottleneck, or worse, an afterthought. You need strategy, clarity, and execution, but hiring a full-time CMO isn’t always the right move. That’s where a Fractional CMO comes in.
When you’re scaling a business, marketing can quickly become a bottleneck, or worse, an afterthought. You need strategy, clarity, and execution, but hiring a full-time CMO isn’t always the right move. That’s where a Fractional CMO comes in.
A Fractional CMO fills your marketing leadership gap with strategic expertise and executional power, without the overhead. As your part-time CMO (Chief Marketing Officer), they help you sharpen your brand, accelerate growth, and build internal capabilities, all through a flexible engagement tailored to your business.
You get seasoned, B2B marketing leadership—focused on results and efficiency—without the cost of a full time hire.
You’ll gain objective advice and an experienced eye to uncover opportunities, fix inefficiencies, and avoid common scaling mistakes.
Your team will be empowered with the right tools, playbooks, and mindset to sustain marketing success beyond our engagement.
We work with you to create a tailored marketing strategy that’s aligned with your business goals.
From managing teams to running campaigns, we roll up our sleeves and make things happen.
You’ll learn how to build a smarter, more agile marketing team from the inside out.
Click below to watch the video and get a feel for what it’s like to partner with us!
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He’s led startups to nine-figure valuations, scaling teams and marketing engines across multiple industries.
He specializes in early-stage and
growth-stage businesses, helping
them launch, expand, and lead their markets.
He takes on a limited number of clients and is consistently hands-on and results-driven.
Click here to discover how to scale your marketing smarter, faster, and more effectively!
This initial phase focuses on understanding your specific marketing challenges, goals, and the expertise you need from a Fractional CMO. We’ll also conduct a detailed review of your marketing framework—analyzing target audiences, customer touchpoints, competitive positioning, and core value propositions. These insights form the strategic base that propels effective and sustainable growth.
• Assessment: Identify your current marketing strengths and weaknesses.
• Interviews: Gather insights from various team members, clients, and stakeholders.
• Objectives: Establish clear, measurable goals for the engagement
Once your needs and goals are understood, we develop a comprehensive marketing strategy. We’ll craft a tailored marketing strategy and actionable growth roadmap using insights from the discovery phase. This includes setting clear goals, selecting the right channels, mapping out tactical initiatives, and establishing metrics to ensure alignment with your business growth objectives.
• Market Analysis: Researching your target audience(s), competitors, and industry trends.
• Brand Strategy Development: Refining brand positioning, messaging, and identity.
• Marketing Plan Creation: Outlining specific initiatives, tactics, and performance metrics.
• Resource Optimization: Facilitating team adoption of platforms and processes, like CRM, communications, and establishing metrics and KPIs.
This phase involves implementing the marketing strategy and driving results. With the plan finalized, we’ll collaborate with your team or partners to bring it to life. This phase focuses on execution, ongoing support, and continuous refinement, driven by performance data, to ensure actions lead to measurable growth.
• Campaign Development & Management: Overseeing the execution of marketing campaigns across various channels.
• Team Leadership & Coaching: Guiding and supporting your internal marketing team or contractors, if appropriate.
• Budget Monitoring & Optimization: Ensuring marketing budgets are utilized effectively and that KPIs are met.
As the engagement nears its end, the fractional CMO focuses on preparing you for long-term success. As your business grows, we will support the recruitment and integration of a full-time marketing hire to ensure a smooth transition and sustained momentum. This stage can also include ongoing advisory support for strategic continuity and expert guidance, and the use of the Hydrate Marketing implementation team as your off-site implementation team. This involves:
• Knowledge Transfer: Sharing insights, best practices, and resources with the client's team.
• Documentation & Handover: Providing clear documentation and a smooth transition to the client's internal resources.
• Continued Support: Offering ongoing guidance and support as needed.
Fractional CMOs typically work with a business for three to six months to help it scale up. During the engagement, the Fractional CMO devotes at least a quarter of their time to that business, providing strategic guidance while overseeing and participating in marketing operations and growth strategies. This requires a lot of meetings and hands-on work; so, the Fractional CMO may be at the business's physical location a portion of their time.
Here are some specific tasks Fractional CMOs assist with:
Fractional CMOs do more than bring new skills to your team; they allow businesses to access top-tier strategic guidance, aligning marketing efforts with overarching business goals.
Working with a Fractional CMO is:
To make this decision, you must consider what you need from a marketing leader. Each business is unique, and there isn’t a one-size-fits-all solution that can be applied.
Think about your current situation and if you would say “yes” to any of these:
with Fractional CMO Dan Evans and figure out
the best marketing solution for you!
29 School St
Lebanon, NH 03766
63 Federal St
Portland, ME 04101
603-651-0473
dan@hydratemarketing.com
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