The heart of your business's success lies in its marketing...

Inbound Marketing

Attract and convert your dream customer

Today's empowered consumer has the knowledge and tools to search for solutions to their problems online. Because only 3% are active buyers, the inbound marketing methodology brings them to your website, landing pages, and blogs and nurtures them into leads, prospects, and customers.  We use SEO, digitals ads, blogs, social media marketing, and email marketing to attract your perfect customer. No matter what stage of the inbound marketing process you need help with, we’ve got you covered.

Strategic Branding & Brand Refresh

Fifty plus years after the concept of a brand’s position relative to its competitors first galvanized the marketing world, the impact of branding is more powerful than ever. Well-conceived and properly-supported brands win hearts, minds and – and most important for the brands – wallets. Yet, as customers age, their priorities age with them. The brands that were the passions of youth wane, and once ardent devotees of brands drift away. To survive, brands must stay relevant to customers’ original aspirations while being closely attuned to the constant evolution of their customers’ lives. 

Marketing & Sales Alignment

Are your marketing and sales teams operating in silos? Sales enablement will bring them together to bring more opportunities to the table. In order to market effectively to your target markets, the marketing team needs have in depth knowledge of your prefect customer that the sales team knows best. In order to efficiently nurture relationships in today’s environment, the sales team needs a suite of content assets that they can use in interacting with leads and prospects. Marketing’s job is to produce those assets with input from the sales team. When both marketing and sales sit at the table to align their activities, real progress is made in bringing in quality leads and turning them into customers. The Hydrate team can work closely with you in this process to facility alignment and ensure that all the pieces are in place. 

Lead Generation & Customer Acquisition

Want to deliver new leads to your sales team? The advent of the empowered consumer has changed the sales process and the way we engage with potential customers. The power is in their hands and being helpful is the path toward developing meaningful relationships with them. Using the inbound marketing methodology, the Hydrate team will use a suite of tools and processes to create conversion paths that attract your target markets, bring them to your website, engage them with helpful content, and nurture them with email marketing and workflow automation until they’re ready to be customers. The end result is that your sales team gets a fresh list of qualified leads that are worth following up with, reducing the sales cycle time and cost of acquisition.