Springfield Printing Corp. (SPC) is a commercial digital and offset printer in Vermont, serving customer in New England and New York. A closely held, family business, they’ve been around for decades. Their primary markets include colleges, prep schools, manufacturing, design, and book publishers.
SPC underwent a brand change in 2007 that resulted in off-brand messaging and confusion about what their core products and services were. The management team wanted to rebrand and update their marketing strategy in order to stay competitive, maintain growth, and maximize production capacity.
Hydrate began our interaction by interviewing the owners and reviewing financial reporting documents to gain a deep understanding of their current situation in terms of products, services, customers, challenges, and opportunities. From there, we developed goals, objectives, and a plan to do a brand refresh, build a new website, and incorporate ongoing inbound and outbound marketing strategies and campaigns.
SPC became a HubSpot customer and utilizes the platform for the integration of all their inbound marketing activities, including CRM, landing pages, emails, email automation, blogs, calls-to-action (CTA's), pop up forms, live chat, and chatbots. Hydrate worked with their management team and sales staff on onboarding and migrating their existing data and processes to the HubSpot platform.
In addition, the Hydrate team continues to develop and implement marketing campaigns that contain elements of lead generation, sales enablement, customer acquisition, brand awareness, product launches, content generation, social media marketing, email marketing, copy writing, online advertising, and print collateral. The Hydrate team works closely with the SPC sales team to align sales and marketing, review leads & prospects, design campaigns, and formulate strategy.
SPC’s branding and messaging accurately reflects their core offerings and value. The company is utilizing content and email marketing to attract and engage their target markets, and blogs, landing pages, and calls-to-action to acquire leads and conversions. SPC's inbound marketing and sales enablement strategies have helped to generate a 77.8% increase in gross sales over the last five years of Hydrate's engagement with them.
