Good social media tells stories, attracts employees, displays company culture, engages consumers, generates leads & prospects, drives online sales, increases website traffic, and provides important company information. Below you'll find articles and e-books that will help you make the most of your social media marketing efforts. We hope you enjoy!
Social media is an integral part of the conversion path for getting new leads for your business
Potential new hires will check your social media to get a feel for company culture and lifestyle
Reach your perfect target audience on Facebook, Instagram, and LinkedIn with cost effective ads
There is no better way to engage and energize your fans and consumers than on social media
Social media engagement is essentially online customer service. It shouldn’t be thought of as a single interaction, but as a long-term relationship. If you think of engagement as a simple series of actions (reply to this comment, like this tagged post, respond to this direct message) you’ll miss the reasoning behind why this is so important. These interactions should all be done with the intent of attracting prospects, engaging customers, and delighting fans enough to keep them coming back.
Don’t underestimate the power of a hashtag! According to Sprout Social, an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Plus, if you use hashtags strategically, they will not only help you reach more people, they will help you reach the right people.
It has been said that social media messaging is becoming the new customer service call. That is because social networking is more personal than other online communication platforms, like email, for example.
The Facebook algorithm is the driving force behind the reason why we need to update our profiles and take advantage of all its features. We want to connect with our audiences and the best way to do that is to build out your profile and be present on the platform.
It's no longer enough just to be active on social media, you now have to be interactive in order to effectively take advantage of all that our social platforms offer businesses today.
If you have a general awareness of how to post on Facebook, Instagram, Twitter, and LinkedIn but would like to take your social media marketing to the next level, this eBook is for you. Let's bring your business pages to life!
Click the eBook to the left to begin your download now.