Good social media tells stories, attracts employees, displays company culture, engages consumers, generates leads & prospects, drives online sales, increases website traffic, and provides important company information. Below you'll find articles and e-books that will help you make the most of your social media marketing efforts. We hope you enjoy!
Out of the 7.7 billion people in the world, approximately 3.5 billion are social media users.
The average daily time spent on social media is 142 minutes per user, per day.
54% of social browsers use social media to research products and/or services.
Half of Gen Z and 42% of Millennials say social media is the most relevant ad channel.
The Internet can be a cold and lonely place. When it comes to establishing viewer trust, having solid calls-to-action, offering engaging content, and responding quickly to customer inquiries isn’t always enough.
Today’s empowered B2B buyer is conducting research online in the awareness and consideration phases of the buyer’s journey. Social selling involves using social media to monitor and engage with customers and prospects.
Monitoring your business’ social media presence is extremely important in today’s technology driven world. As it turns out, yesterday’s customer service call has become today’s customer service tweet–making it a public exchange.
Likes are important- on all social platforms! The more likes you have, the more organic reach (number of people who see your posts in their news feed) you’ll achieve with your posts.