We’re about a decade into our current social media-dominated era, and at this point, there's just no going back. Social media platforms and their vast array of features have become an integral part of the way we market our businesses' products and services. No matter if you have a brand new startup just getting on its feet, or a thriving business looking to take over new markets, social media allows you to connect with your customers, increase awareness of your brand, and boost your leads and sales.
Out of the 7.7 billion people in the world, approximately 3.5 billion are social media users.
The average daily time spent on social media is 142 minutes per user, per day.
54% of social browsers use social media to research products and/or services.
Half of Gen Z and 42% of Millennials say social media is the most relevant ad channel.
The Internet can be a cold and lonely place. When it comes to establishing viewer trust, having solid calls-to-action, offering engaging content, and responding quickly to customer inquiries isn’t always enough.
Today’s empowered B2B buyer is conducting research online in the awareness and consideration phases of the buyer’s journey. Social selling involves using social media to monitor and engage with customers and prospects.
Monitoring your business’ social media presence is extremely important in today’s technology driven world. As it turns out, yesterday’s customer service call has become today’s customer service tweet–making it a public exchange.
Likes are important- on all social platforms! The more likes you have, the more organic reach (number of people who see your posts in their news feed) you’ll achieve with your posts.