Organic growth is crucial, but to achieve your business goals, you need the velocity, precision, and awareness that can only come from investment. Advertising lets you:
Reach audiences actively looking for what you offer
Promote new services, offers, or events with immediacy
Test messaging, offers, and channels fast and refine what works
Complement organic efforts (SEO, content, social) to accelerate conversion
Advertising is a part of the growth engine. It’s the fuel that powers brand awareness, lead generation, and measurable ROI.
For example, the Hydrate team uses primarily Meta ads to promote Dartmouth Dining’s open job positions. This tactic has helped our client reach hundreds of thousands of people in their target audience, drive tens of thousands of these individuals to their website, and convert hundreds of leads (applicants) through form submissions!
What Strategic
Advertising Delivers
Targeted reach (put your message in front of the right people at the right time)
Lead generation and customer acquisition at scale
Brand awareness and recall among new audiences
Testing and optimization (what messaging, creative, and offer combos work best)
Cross channel integration to get the most from your spend
Our Advertising & Paid Media Services
Advertising Strategy & Planning
For every client and campaign, we begin by defining goals, audience segments, messaging, budgets, and the best mix of platforms.
Creative & Ad Copy Development
From there, we develop compelling visuals, finalize the written content, create calls to action, and optimize everything for the platform and audience.
Social Media Advertising
Our bread and butter is designing platform specific ad campaigns, typically on Meta or LinkedIn, tailored to your audience and objective.
Paid Search Ads
When it suits your strategy, we can create Google Ads (Search and Shopping) campaigns focused on high intent keywords that drive measurable results.
Local & Geo Targeted Advertising
If your business has a physical presence or targeted regional goals, we can use these tactics to reach nearby or location specific audiences.
Display & Remarketing Advertising
When appropriate, we also run visual ads and dynamic remarketing campaigns to build awareness and re engage past website visitors.
Tracking, Reporting & Optimization
Finally, we monitor ad performance (clicks, impressions, conversions), run A/B tests, adjust budgets, and continuously refine the campaigns.
Our Advertising Process
Discovery & Goal Setting
Define ROI, KPIs, budget, audience, and competitive landscape.
Platform Selection & Strategy Mapping
Decide which networks (search, social, display, video) and mix is the best fit.
Creative Concepting & Messaging
Develop ad offers, visuals, and copy.
Campaign Setup & Launch
Set up targeting, tracking, landing pages, and budgets.
Monitor & Iterate
Use data regularly to optimize: creative, audience, placements, and bids.
Report & Scale
Provide transparent reporting; scale what works, pull back what doesn’t.
Why Hydrate Is a Great
Advertising Partner
Aligns your paid media strategy with your overall marketing goals to ensure cohesion.
Emphasizes testing and optimization rather than set it and forget it.
Utilizes deep experience across platforms for your campaign development.
Combines paid media with organic and content led tactics for stronger impact and proven success.
Benefits for Your Business
Faster lead flow and customer acquisition versus organic alone.
Greater reach and brand awareness in new or untapped segments.
More control over targeting and budget to optimize ROI.
Data driven decisions from early testing, feedback, and insights.
Complementary boost to SEO, content marketing, and social tactics.
We cover search ads (Google), display and remarketing, social ads (Meta, LinkedIn), and geofencing, all of which come with creative development and full tracking and reporting.
How much budget do I need to start advertising?
It depends on your goals, audience size, and industry. We often recommend starting with enough to test multiple creatives and placements. From there, we monitor results and scale accordingly.
How do you measure success for advertising?
Metrics depend on your goals, which could be impressions and reach (for awareness), cost per lead or conversion, ROI on spend, click-through rates, or cost per acquisition. We set clear KPIs in advance and measure against them.
How quickly will I see results from paid media?
Typically, early indicators (clicks, impressions) show up almost immediately after launch. A few weeks of testing and adjustment are necessary to see conversions. The best results come from consistently refining based on data.
How do you ensure my ad spend is effective and not wasted?
We target specific audiences, avoid broad waste, conduct A/B testing, monitor performance, adjust creatives and bids, and ensure messaging across assets aligns with offers. Transparency in reporting helps you see exactly what you’re paying for.
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