Shape your brand with clarity, strategy, and visual identity that lasts.
In crowded markets, branding is what separates the forgettable from the memorable. It’s not just how you look, it’s how you’re perceived, trusted, and chosen.
When you invest in branding properly—with both strategy and design—you create something that scales with you.
For example, we partnered with The Wealth Conservatory to modernize their brand identity through a comprehensive refresh. By refining their messaging and evolving their visual identity, including a redesigned logo and updated color palette, we helped the firm communicate more clearly with its target audience. The result? A more polished and aligned brand that supports their growth goals and speaks directly to the next generation of clients.
We lead collaborative workshops, conduct stakeholder interviews, and audit your market landscape to uncover who you are, what sets you apart, and how you can position your brand with clarity and confidence.
A clear strategy ensures your brand stands for something meaningful. We define your brand pillars, message architecture, and voice, creating a unified narrative that guides how you speak, connect, and compete in your market.
Strong design starts with strategic intent. Your logo, typography, color palette, and imagery are developed to visually express your brand’s personality and purpose, building recognition, trust, and visual equity over time.
Whether you’ve outgrown your current brand or need to evolve to stay relevant, we modernize your identity through strategic updates to visuals, messaging, and positioning, keeping what works while elevating what’s next.
To maintain brand consistency at every touchpoint, we deliver ready-to-use assets, design templates, and practical instructions for applying your visual identity and messaging, which makes it easy for any team member or partner to stay on-brand.
Begin with internal interviews, stakeholder alignment, market research, and a competitor audit.
Develop brand voice, positioning, brand persona, and messaging pillars.
Explore new visual options, such as updating logos, colors, and typography, with mood boards and other methods.
Create guidelines, templates, brand asset libraries, and visual rules.
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Help internal teams apply brand consistency, audit existing materials, and ensure visuals and messaging stay true.
This service guides you through understanding your brand’s core identity (values, voice, positioning, persona). This aligns every marketing decision, from design to messaging to customer experience.
Branding is the strategic and emotional foundation: what you stand for, how you want to be perceived, who you serve. Brand identity is the visual and aesthetic expression of that branding (logo, typography, color, imagery, usage guidelines).
Projects that involve brand discovery, strategy development, and identity crafting typically span four to six weeks, depending on the project’s complexity, the number of stakeholders, and the amount of design feedback.
If your core values, audience, or market position have shifted, a full rebrand may be needed. If what you have is mostly sound but feels dated or inconsistent, a refresh (visuals, messaging tweaks) could be enough.
We deliver your brand guidelines and toolkits, including visual assets, templates, and rules. We also audit existing materials and help internal teams understand how to use assets correctly. User-friendly tools like Canva brand kits can help maintain consistency in ongoing design.
29 School St
Lebanon, NH 03766
63 Federal St
Portland, ME 04101
603-651-0473
dan@hydratemarketing.com
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