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How to Optimize Your Facebook Profile

Much like your website, your business’s Facebook profile should be evolving and growing over time. This means consistent posting, interacting, updating profile information and links, and taking advantage of Facebook’s new features as they’re released. One of my favorite new(er) features is the banner video but, we’ll get into that later. The Facebook algorithm is the driving force behind the reason why we need to update our profiles and take advantage of all its features. We want to connect with our audiences and the best way to do that is to build out your profile and be present on the platform.

Here are a few ways you should optimize your FB profile for 2021

First of all, we should make this point very clear- how you use your profile should be “updated” as you go as well. The types of content and how our audiences are consuming that content change over time which means it’s our job to stay on top of what our audiences are looking for and to create that content. Video, for example, generates up to 1200% more shares than image and text posts combined, which brings us to our next point…

Banner Photo/Video-
Just about 3 years ago, FB updated our profile banners to allow slideshows and videos. With video being such a powerful tool on the platform right now, I suggest taking advantage of that by using a video in your banner. A good idea for that video content could be an intro to your latest products or services so that even when new visitors land on your profile, they have a kickass video introduction to your brand. I should note, FB videos auto-play without sound, so be sure your video is interesting and compelling enough within the first three seconds (without sound!) in order to capture your audience’s attention.

I recently wrote a blog about 5 Ways to Use Video on Facebook and one of the methods is as your profile banner. Click here to check it out.

Profile Picture-
This one seems like it may not be that important, but it is. You profile picture should be consistent across all platforms and will be a key identifier for your audiences when they’re looking for your content on other profiles. I tend to use a bright, crisp company logo as a business’ profile photo, but no matter what you use, be sure it is instantly recognizable across all platforms and for all audiences.

Build Out Your Service Tabs-
The Services tab is a feature we often see businesses neglecting but it’s also one of the best ways to be found on the platform while people are searching for your business’ products and/or services. With this feature, you are able to list and describe each of your business’ services and/or products and even includes the option to “Shop Now” or “Book an Appointment” which can bring visitors directly to your website where conversion opportunities await!

Ask Your Customers for Reviews-
Lastly, one of the easiest ways to grow your business is with client referrals. If you have happy customers, ask them to share their stories on Facebook and interact with their reviews by liking and commenting in order to increase your reach. When potential customers come to your page and find up-to-date, positive reviews, they’re much more likely to click through to your website or reach out via social media. One way to do this could be through an email campaign, linking your customers directly to your business’ Facebook page where they can share their review. 

Our audiences are online, looking for interesting and engaging content, just like you were when you found this blog (I hope you liked it!!). As long as you’re present on the platform, are sharing relevant and compelling content and are engaging with your audiences, you’re doin’ pretty good. If you’d like to learn more about content creation, when to post, who to follow, etc., feel free to reach out!

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