If you’ve been considering a rebrand for your company, the first question to ask yourself is, “Why?” For these efforts to be successful and worthwhile, you must have a good reason to begin and a strategy that guides you throughout the entire process. There’s no need to change simply for the sake of changing.
These days, most markets are absolutely saturated with options. This makes it difficult for brands to stand out from their competitors, and for consumers to make the right decision about which products and services are best suited for their needs. One action you can take to solidify your company’s place in the minds of your target audience is to create a brand positioning statement that describes exactly what it is that makes you different.
You may have heard some marketers say that organic social media is dead. As is often the case, the truth is a lot more nuanced and complex than a simple statement like that. This is good news for those of us who have spent years pouring time and creative energy into social media accounts for our companies. Spoiler alert: it was not a waste! But first, let’s backtrack with some simple definitions of both organic social media and – what we all came here to talk about – paid social media.
It’s been a long time since we’ve discussed Twitter marketing, and boy, has a lot happened to the platform since then. Truthfully, we’ve noticed engagement falling off within various industries for a while. It takes the right content and some hard work to get users to see your tweets, much less interact with them, nowadays. On top of that, the platform makes headlines almost daily. What’s inciting all of this “newsworthy” drama?
As modern marketers, we love to hype up digital advertising. Running ads on some of the world’s biggest platforms, such as Google, is a no-brainer because the prices are reasonable, and the reach is awesome. You may have already read about Search Ads in our other blogs, but that is just one campaign style of many found within Google.
If you’re ready to enter the world of digital advertising, Google is a great place to start. After all, it is the most popular search engine on the planet. Advertising on this platform gives you access to the millions of people around the world that make up Google’s audience. If that sounds good to you, the first step is to choose between a Google Display Ad or a Google Search Ad. This blog will give you some insight on Google Search Ads specifically, and why they might be a good choice for you.
You don’t need to be told this, especially because you are currently reading a blog on an electronic device, but we are living in a digital world! When it comes to marketing and advertising, your messages are best received when you meet people where they’re at. These days, they are undoubtedly online. We’re not saying burn all print publications, turn off your radios, and get rid of your TV. However, when it comes to advertising, if you want to get the most bang for your buck, the digital space is the place to go. If you haven’t thought beyond traditional media yet, now is the time to add some new types of ads to your repertoire.
It can be hard to keep up with all the free features Instagram offers because of how quickly the platform updates these days. Never fear! We’ve identified which ones you should familiarize yourself with, and why. Below is some bite-sized information about each worthwhile Instagram feature to get you started…
It’s hard to believe that Instagram has been around for a decade! At this point, being present on the platform has proven to be very worthwhile for brands, especially if one of their goals is to increase social media engagement. Instagram generates four times more interactions than Facebook!
You don’t have to be a marketer to know that video is the current king of content. According to a 2020 study by Wyzowl, people share videos at twice the rate than any other form of content. This same study found that 84% of people were convinced to buy a product or service based on a branded video.
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