<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=400669150353674&amp;ev=PageView&amp;noscript=1">

Clara Moses

Clara Moses

Recent Posts

Instagram Marketing Strategy Tips

It’s hard to believe that Instagram has been around for a decade! At this point, being present on the platform has proven to be very worthwhile for brands, especially if one of their goals is to increase social media engagement. Instagram generates four times more interactions than Facebook!

Short-Form Video Basics for Brands

You don’t have to be a marketer to know that video is the current king of content. According to a 2020 study by Wyzowl, people share videos at twice the rate than any other form of content. This same study found that 84% of people were convinced to buy a product or service based on a branded video.

5 Ways to Do SEO Like a Pro

In the age of the Empowered Buyer, it’s crucial to make it easy for your target audiences to find you online. These days, consumers are already halfway to making a purchasing decision before they reach out to you directly. This is because they are doing their research digitally, and therefore have no need to contact you right away.

Podcast Marketing

Did you know that over 50% of all consumers above the age of 12 listen to podcasts? Maybe you're a listener yourself! But why exactly has this content format become so popular? 

Why Your Email List is Your Greatest Asset

Did you know that email delivers an astounding 3,800% ROI, making it one of the most effective marketing tools? Despite the emphasis modern marketers put on other digital tools, such as social media platforms, email has proven that it will stand the test of time. In fact, 78% of marketers saw an increase in email engagement in 2019, and that was before the overall use of digital communication channels increased during the coronavirus pandemic.

Why Send Marketing Emails

Despite the rumors you may have heard, email marketing isn't dead. How do we know? Because it continues to prove its ability to deliver measurable results. According to Forbes, email marketing delivers the highest ROI of all marketing channels – $42 back for every dollar you spend.

5 Tips for Writing Website Copy That Converts

Have you ever been stuck in a one-sided conversation with someone who won’t stop talking about themselves? We’re willing to bet you have. Isn’t it the worst?

How to Combat Zoom Fatigue

Do you ever hang up a Zoom call and think, “Wow, I’m exhausted?” That can be a hard thought to come to terms with. Many of us used to live much more active lifestyles than we do now, so why is a conversation over video chat draining our energy? Believe it or not, Zoom fatigue is a real thing with actual scientific causes!

The Benefits of User Generated Content

Have you ever seen a post about a product that convinced you to press “add to cart” only to realize it was a friend who had shared this compelling content to social media? That’s UGC! User-generated content, or UGC for short, is brand related and voluntarily created/shared by said brand’s customers. This content can take the form of images, videos, blogs, podcasts, and more. UGC is incredibly authentic because it is usually created in the exact moment that a customer has been made happy by a product or service. It shows an individual’s genuine appreciation for a brand, meaning any claims made about the product/service are likely to be credible.

The Importance of Customer Reviews

It’s no secret that most consumers research products and services before turning from prospect to customer. What they most want to hear about are experiences other people have had with a company. According to Planet Marketing, 90% of people check out what their peers are saying about a business first, then decide if they’d like to interact further. Also, 72% of people said they will only interact with a business that has positive reviews. Why is this?