If you’re ready to enter the world of digital advertising, Google is a great place to start. After all, it is the most popular search engine on the planet. Advertising on this platform gives you access to the millions of people around the world that make up Google’s audience. If that sounds good to you, the first step is to choose between a Google Display Ad or a Google Search Ad. This blog will give you some insight on Google Search Ads specifically, and why they might be a good choice for you.
You don’t need to be told this, especially because you are currently reading a blog on an electronic device, but we are living in a digital world! When it comes to marketing and advertising, your messages are best received when you meet people where they’re at. These days, they are undoubtedly online. We’re not saying burn all print publications, turn off your radios, and get rid of your TV. However, when it comes to advertising, if you want to get the most bang for your buck, the digital space is the place to go. If you haven’t thought beyond traditional media yet, now is the time to add some new types of ads to your repertoire.
It can be hard to keep up with all the free features Instagram offers because of how quickly the platform updates these days. Never fear! We’ve identified which ones you should familiarize yourself with, and why. Below is some bite-sized information about each worthwhile Instagram feature to get you started…
In the age of the Empowered Buyer, it’s crucial to make it easy for your target audiences to find you online. These days, consumers are already halfway to making a purchasing decision before they reach out to you directly. This is because they are doing their research digitally, and therefore have no need to contact you right away.
Did you know that email delivers an astounding 3,800% ROI, making it one of the most effective marketing tools? Despite the emphasis modern marketers put on other digital tools, such as social media platforms, email has proven that it will stand the test of time. In fact, 78% of marketers saw an increase in email engagement in 2019, and that was before the overall use of digital communication channels increased during the coronavirus pandemic.