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Why You Need to Incorporate Paid Social Media into Your Marketing Strategy

You may have heard some marketers say that organic social media is dead. As is often the case, the truth is a lot more nuanced and complex than a simple statement like that. This is good news for those of us who have spent years pouring time and creative energy into social media accounts for our companies. Spoiler alert: it was not a waste! But first, let’s backtrack with some simple definitions of both organic social media and – what we all came here to talk about – paid social media.

What's Going on with Twitter?

It’s been a long time since we’ve discussed Twitter marketing, and boy, has a lot happened to the platform since then. Truthfully, we’ve noticed engagement falling off within various industries for a while. It takes the right content and some hard work to get users to see your tweets, much less interact with them, nowadays. On top of that, the platform makes headlines almost daily. What’s inciting all of this “newsworthy” drama?

Using Social Media for Recruiting

With the U.S. unemployment rate hovering at 3.8%, finding the right people for your business can be very challenging. Employers need to cover all bases in order to get the word out about their open positions. It’s not enough to court active searchers on Indeed, Monster, Glassdoor, LinkedIn, and in newspaper ads.

Social Selling: The New Cold Call

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download. 

Who Should Monitor Social Media Within an Organization?

Monitoring your business’ social media presence is extremely important in today’s technology driven world. As it turns out, yesterday’s customer service call has become today’s customer service tweet — making it a public exchange. Although it is hard work and can be quite time-consuming, monitoring your social media channels is necessary in order to:

Don’t Leave Social Media Customers On Hold

You’ve been in this situation before: you have a problem that needs to be resolved and you make a phone call to customer service. You wait patiently, in the beginning, while the soothing music plays and the recording interrupts periodically to tell you that they’re experiencing heavy call volume.

How to Do Social If You’re Not Social

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.

We are currently live in a society that's heavily focused on social media, and at this point, there is no going back. Many of us have adjusted to this online way of life by now. We’ve mastered the balance between different social media feeds, learned the lingo, and we know when and how to disconnect and find time away from the bleeps and bloops of constant notifications.

Using Social Media for Startups

When it comes to running a startup business, your main focus should be spreading brand awareness. According to Forbes, about 90% of all startups fail within their first few years. There are many reasons why a startup could fail. Too many to name here, in fact. But one of the mail reasons startups fail so often is because they spend all their money on bad marketing that gets them nowhere. A great way to save money while marketing your business is to use social media platforms. This allows you to appeal to, and build loyalty among, your intended target audiences for free.