If you read our last blog on how to reach the right people at the right time with geofencing, you already know that geofencing is a game-changer for targeting users based on their real-world location. But that was just the beginning. Today, we’re diving deeper into how to make your geofencing campaigns even more impactful—specifically, by using advanced tactics and layering in remarketing to stay top of mind.
The topic of artificial intelligence (AI) is inescapable. As a marketer, I hear about new AI-powered tools or related platform updates almost weekly. A while back, the pressure to learn what the hubbub was about finally got to me. After all, some alarmists were saying robots might be coming for my job!
In 2025, the marketing landscape is more data-driven than ever before. Yet, the way we collect and utilize that data has undergone a seismic shift. With the phase-out of third-party cookies and the rise of privacy-first approaches, zero-party data has emerged as a crucial pillar of effective marketing. Here’s what you need to know about this transformation and how we can adapt to stay ahead.
Developing marketing personas is foundational in creating strategies that resonate with your audience. Personas represent your ideal customers, helping you tailor your marketing efforts to attract the right leads. Here’s a brief overview of why you should create marketing personas and how to get started.
The strongest brands don’t just sell – they tell a story that sticks. At the heart of every memorable brand is a message that resonates, inspires, and drives action. A well-crafted brand message isn’t just marketing jargon; it’s the backbone of how businesses connect with their audience and stand apart from the competition.
In a world where digital transformation is essential for staying competitive, many small to medium-sized businesses face the challenge of modernizing their marketing efforts without breaking the bank. Enter the Fractional Chief Marketing Officer (fCMO) – a cost-effective solution for companies needing top-tier marketing leadership without the overhead of a full-time hire. But what exactly is an fCMO, and how can hiring someone in this role impact your business? Let’s dive in.
Marcus Sheridan of The Sales Lion claims that 70% of people who contact a company already know they will do business with them. That’s because they’ve done their research online before contact. This is even true of people looking for a financial advisor. Therefore, an effective, optimized online presence is required to compete in the modern finance industry.
Having a strong online presence is crucial for business growth, regardless of industry. Taking a comprehensive approach to enhancing your company's visibility across the Internet is a valuable use of time as it can help you generate more and better-quality leads. This blog will introduce you to an in-depth analysis process called the Total Online Presence Audit (TOPA) and further explain why you should conduct one on your brand.
Would an Olympic diver jump into a body of water without first assessing their surroundings and, most importantly, deciding how they plan to hit the water? Of course not! At least, not if they want to protect themselves and their career.
In many ways, your email list is your greatest asset. Email is consistently ranked number one among marketing activities with a whopping 2,900% ROI. Whether you're a B2C business sending transactional emails or a B2B business guiding leads and prospects through the buyer's journey with nurturing campaigns, email is where the rubber meets the road. But running a successful email marketing campaign takes planning and knowledge of how to maximize your engagement.
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