The first time the Hydrate team built and used a Custom GPT, it felt like unlocking a cheat code. We prompted it, and it output brand-aligned strategy ideas, content suggestions, and messaging that actually sounded like us. Not generic. Not robotic. Just… right. In this blog, we explain how we achieved these results and how you can too.
The topic of artificial intelligence (AI) is inescapable. As a marketer, I hear about new AI-powered tools or related platform updates almost weekly. A while back, the pressure to learn what the hubbub was about finally got to me. After all, some alarmists were saying robots might be coming for my job!
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