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What Are Google Display Ads?

As modern marketers, we love to hype up digital advertising. Running ads on some of the world’s biggest platforms, such as Google, is a no-brainer because the prices are reasonable, and the reach is awesome. You may have already read about Search Ads in our other blogs, but that is just one campaign style of many found within Google. 

What Are Google Search Ads?

If you’re ready to enter the world of digital advertising, Google is a great place to start. After all, it is the most popular search engine on the planet. Advertising on this platform gives you access to the millions of people around the world that make up Google’s audience. If that sounds good to you, the first step is to choose between a Google Display Ad or a Google Search Ad. This blog will give you some insight on Google Search Ads specifically, and why they might be a good choice for you.

Where Should Your Digital Advertising Dollars Go?

You don’t need to be told this, especially because you are currently reading a blog on an electronic device, but we are living in a digital world! When it comes to marketing and advertising, your messages are best received when you meet people where they’re at. These days, they are undoubtedly online. We’re not saying burn all print publications, turn off your radios, and get rid of your TV. However, when it comes to advertising, if you want to get the most bang for your buck, the digital space is the place to go. If you haven’t thought beyond traditional media yet, now is the time to add some new types of ads to your repertoire.