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Demystifying Brand Persona

You might have heard marketing professionals talk about brand persona and how important it is to successful marketing – about aligning your persona with your mission and leveraging your brand differentiation. While you may be familiar with brand personas if you’re steeped in the inbound marketing process, those who aren’t may not be. Let’s take a minute to break this jargon down so we’re all on the same page.

Joe Kuhl at 78 – A Branding Love Story

Lately, I’ve been thinking about product branding, and how brand loyalties once formed can evolve, or worse, disappear over time. While my professional expertise is in the area of “branding,” this topic is not merely academic for me. I truly love brands and buy the brands I love.