Marcus Sheridan of The Sales Lion claims that 70% of people who contact a company already know they’re going to do business with them. That’s because they’ve done their research online prior to contact; even if they’re looking for a financial advisor. Therefore, having an effective, optimized online presence is required in order to compete these days.
Your website’s bounce rate is a metric that shows the percentage of people who land on your page (visit your website) and leave without clicking any links. These visitors are often referred to as “single-page visitors.” A single page visit could happen for many reasons: Maybe someone accidentally clicked on your page; maybe they thought you offered a different service than what is presented on your home page; or maybe they just don’t like the way your page looks, so they leave. Whatever the case may be, when you look at your page’s bounce rate, you want to see a low percentage, so let’s work on that.
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