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Dan Evans

Dan Evans

Recent Posts

Using Social Media for Recruitment

With the U.S. unemployment rate hovering at 3.8%, finding the right people for your business can be very challenging. Employers need to cover all bases in order to get the word out about their open positions. It’s not enough to court active searchers on Indeed, Monster, Glassdoor, LinkedIn, and in newspaper ads.

Using Chatbots for Lead Generation

How did Amazon increase order completion by 30%? How did Amtrak increase bookings by 25%? Chatbots.

Social Selling: The New Cold Call

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download. 

Don’t Leave Social Media Customers On Hold

You’ve been in this situation before: you have a problem that needs to be resolved and you make a phone call to customer service. You wait patiently, in the beginning, while the soothing music plays and the recording interrupts periodically to tell you that they’re experiencing heavy call volume.

What Really Matters in Facebook Posts

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.

 

I spend a lot of time in Facebook, managing posts for clients, placing ads, optimizing pages, seeing what other marketers and companies are up to, and listening to my friend Bill brag about the warm weather in California.

The 20-Minute Stand Up Meeting

We’ve all been in them before. Long, tedious, nonsensical, directionless periods of time when groups of us sit around a table and pretend to be crafting brilliant strategies and turning early morning epiphanies into actionable plans. They can often resemble an out-of-body experience or a visit to the Twilight Zone.

Email List Hygiene

Let’s talk about hygiene. We all recognize its importance in the mundane areas of life, but not all of us have considered the concept as it applies to our online marketing strategy –specifically, something marketers refer to as “email list hygiene.” As the name indicates, email list hygiene’s objective is to optimize the efficacy of email marketing campaigns and e-blasts by keeping contact lists “clean.”

Does Print Fit Into a Digital Marketing World?

As marketers, we often compare different mediums to one another in order to better understand the art of communication. A primary question on our minds: how does the act of reading words typed on a screen differ from reading those on a physical page? How might such a difference influence the way our brains absorb and process information? Although these questions are not new, they are more relevant than ever as technology provides us with more and more options for media consumption. This issue has prompted more than a hundred studies since as far back as the 1980s, in which researchers have attempted to measure how digital interfaces affect reading comprehension and speed. Across the board, they have found a gap –one that is significantly less pronounced now than it was thirty years ago, but still extant. Current reports reaffirm older ones, asserting that reading on screens is generally a slower, less attentive, and less comprehensive process than reading on paper.

Gotta Love Facebook Marketing

This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.

 

Yesterday I worked on a Facebook ad campaign with my client and friend, Barry Seaver at The Wealth Conservatory. Even though I’ve worked on hundreds of Facebook ad campaigns, I was still getting excited and jazzed putting the pieces of the campaign together. So, why is that?

I Love the Smell of Strategy in the Fall!

One of the great things about living in New England is the change of seasons. While we may not love each and every season and its characteristics, there’s something both comforting and energizing about the change.