Marketing can seem overwhelming. It never stops because everything you do is designed to lead to another thing, and then another. It's a never-ending cycle of SEO, ads, leads, calls-to-action, downloads, blogs, conversion paths, content, prospects, emails, social media, subscribers, and data collection.
If you’re in sales or business development, optimizing your personal brand is a necessity because so much of the sales cycle takes place online these days. But regardless of whether you’re in sales or not, optimizing your personal brand makes good sense in a world where people increasingly distrust corporations and are more interested in getting to know the individuals behind the brand.
When was the last time you got excited about meeting a really interesting person through business and visited their LinkedIn profile to find they have seven connections and no portrait image?
Did you know that only 3% of buyers are active buyers? Active buyers are ready to purchase and are searching for the company that can best meet their needs.
That means that 97% of buyers are passive buyers. They're in the early stages of the buyer's journey and still investigating solutions to their problems. That's why it is crucial that companies produce helpful content that positions them a resource for prospective buyers in this early stage, and that guides buyers through the subsequent stages of the buyer's journey.
With the U.S. unemployment rate hovering at 3.8%, finding the right people for your business can be very challenging. Employers need to cover all bases in order to get the word out about their open positions. It’s not enough to court active searchers on Indeed, Monster, Glassdoor, LinkedIn, and in newspaper ads.
How did Amazon increase order completion by 30%? How did Amtrak increase bookings by 25%? Chatbots.
You’ve been in this situation before: you have a problem that needs to be resolved and you make a phone call to customer service. You wait patiently, in the beginning, while the soothing music plays and the recording interrupts periodically to tell you that they’re experiencing heavy call volume.
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
I spend a lot of time on Facebook, managing posts for clients, creating ads, optimizing pages, seeing what other marketers and companies are up to, and listening to my friend Bill brag about the warm weather in California.
We’ve all been in them before. Long, tedious, nonsensical, directionless periods of time when groups of us sit around a table and pretend to be crafting brilliant strategies and turning early morning epiphanies into actionable plans. They can often resemble an out-of-body experience or a visit to the Twilight Zone.
Let’s talk about hygiene. We all recognize its importance in the mundane areas of life, but not all of us have considered the concept as it applies to our online marketing strategy –specifically, something marketers refer to as “email list hygiene.” As the name indicates, email list hygiene’s objective is to optimize the efficacy of email marketing campaigns and e-blasts by keeping contact lists “clean.”
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