So, here's what we're thinking...

A brand identity is more than just a logo! It’s an entire visual framework that puts your practice out into the world with a recognizable, consistent look across every place you show up. The colors, shapes, typography, and design style you use work together to create an immediate and tactile sense of “oh, I know that brand!” At Hydrate, we listen carefully to your story and work together closely to create a custom visual voice that’s intentional, authentic, and lasting.

Just like building a house requires a blueprint, great visual design starts with a plan, and a strong brief gives your designer everything they need to bring your vision to life. Clear design instruction reduces back‑and‑forth, keeps budgets happy, and ensures a result that actually meets your goals! Keep reading to learn how, plus download a handy checklist at the end of this blog. 

First impressions matter—and in marketing, those impressions often come from your brand’s visual identity. From logos to colors to typography, design does more than catch the eye—it communicates. In summary, great design builds trust, boosts recognition, and sets your business apart. Here’s how… 

Canva can be a great tool for creating quick and repeatable designs for your business or organization. One feature we love is the “Brand Kit.” It allows you to easily access all your brand assets for effortless visual consistency across various applications. Keep reading to learn how to set yours up!