This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
Yesterday I worked on a Facebook ad campaign with my client and friend, Barry Seaver at The Wealth Conservatory. Even though I’ve worked on hundreds of Facebook ad campaigns, I was still getting excited and jazzed putting the pieces of the campaign together. So, why is that?
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
One of the great things about living in New England is the change of seasons. While we may not love each and every season and its characteristics, there’s something both comforting and energizing about the change.
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
Hashtags are a huge part of social media marketing. Use them well, and they will help bring consumers and positive feedback to your site. Use them poorly, and they can be ignored, embarrassing, or worst of all; turned against you.
Ok, I’m just going to come right out and say it: I’M A MILLENNIAL. I know, how awful, right? The world has conditioned me to loathe myself because I’m “lazy,” “entitled,” and “don’t know how good I’ve got it.” I have grown to learn that I, because of my age, am the worst kind of human there is… Which really sucks. What people don’t know about Millennials is that we’re actually a pretty kick ass group of humanoids and we can really help you old folks out.
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
Twitter is nothing if not an acquired taste. It’s the classic love-it-or-leave-it split: we hear from our non-Twitter friends that they think it’s a soul-sucking waste of time, just as much as we hear from fellow Twitter users that it’s a valuable networking tool. To all the former Twitter haters: we hear you! There are times when we rue the day we ever stepped foot into that land of bite-size news and pointless commentary… before we remember that’s not what we’re there for.
If you had to take a wild guess, which generation would you say uses the internet the most? Millennials? Generation X? Baby Boomers? If you’re not in tune with the marketing world, that can be a tough question. But, of course, the Millennial generation absolutely, by far, sweeps all categories of internet use. Baby Boomers, however, aren’t too far behind. So, if Baby Boomers are online, where are they, what are they doing, and how do we reach them? Let’s explore.
When it comes to running a startup business, your main focus should be spreading brand awareness. According to Forbes, about 90% of all startups fail within their first few years. There are many reasons why a startup could fail. Too many to name here, in fact. But one of the mail reasons startups fail so often is because they spend all their money on bad marketing that gets them nowhere. A great way to save money while marketing your business is to use social media platforms. This allows you to appeal to, and build loyalty among, your intended target audiences for free.
The Internet can be a cold and lonely place. When it comes to establishing viewer trust, having solid calls-to-action, offering engaging content, and responding quickly to customer inquiries isn’t always enough. Though it’s not easy, it’s also not impossible to gain the trust of your viewers.
Your website’s bounce rate is a metric that shows the percentage of people who land on your page (visit your website) and leave without clicking any links. These visitors are often referred to as “single-page visitors.” A single page visit could happen for many reasons: Maybe someone accidentally clicked on your page; maybe they thought you offered a different service than what is presented on your home page; or maybe they just don’t like the way your page looks, so they leave. Whatever the case may be, when you look at your page’s bounce rate, you want to see a low percentage, so let’s work on that.
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